Job opportunities

Area Sales Manager (Midlands and Wales) 


This is a full time position working hours as necessary to fulfil the role, Monday to Friday, and covering the Wales, Merseyside, Greater Manchester, Cheshire, Shropshire, South Staffordshire, West Midlands, Worcester, Herefordshire. 

 The prime responsibility will be to generate new business by opening new accounts for Guardian Building Products. whilst maintaining existing accounts and increasing their purchases by range selling, introducing new products and supporting their growth. 

 Reporting to the Sales Director, the Area Sales Manager is expected to play a key role in the sales growth across the whole sales territory. 


  • To deliver the agreed sales and gross margin targets as set out in the overall corporate and financial objectives of the business. 
  • To effectively manage the customer base ensuring that all opportunities are both identified and developed. 
  • To effectively manage time to ensure the optimum amount of face to face contact with key decision makers in prospect or customer organisations. 
  • To build a viable, on-going “sales funnel” of suspects, prospects & new customers. 
  • To provide reports, as requested, providing analysis of results and providing future development plans. 
  • To ensure that optimum customer contact is maintained. 
  • To maintain, up-date and effectively utilise the company’s Customer Relationship Management (CRM) system. 
  • To ensure that agreed KPI’s in respect of the Sales Team are achieved. 
  • To efficiently respond to any customer enquiries, whether face to face or by phone, email or fax, in a timely and professional manner. 
  • To take an active role in the new product process from suggestion through to launch. 
  • To undertake additional tasks as may be required by the Sales Director. 
  • To pass on any market or customer specific information to the relevant person. 


  • A proven record in trade sales role(s) over a period of time. 
  • Experience within the Builders, Roofing or Plumbers Merchant sectors. 
  • To act in a professional manner at all times. 
  • Excellent verbal & written communication skills. 
  • A proven effective team player with the ability to be flexible in order to deal with day to day challenges. 
  • A clean driving licence. 
  • The ambition and ability to develop within the company, to take on future more senior roles. 
  • Good IT skills, especially relating to Microsoft Office. 

The job holder will have access to some sensitive information; therefore integrity and an ability to maintain confidentiality are key attributes. 

If you are interested in this role, please send your CV to Andy Smith, Sales Director: 



Copyright Guardian Building Products 2022

Guardian Building Products
Dunstall Park Road, Derby, DE24 8HJ

T: 01332 296844 | E:

Company number: 08135674 
VAT number: GB138802604